Morning Briefing

8,546 unsold seats for Sat Jun 13 at Fenway Park. Roman Anthony Bobblehead. Launch targeted campaign to 21,365 past attendees. 3-wave progressive discount: 10% → 15% → 20%.

Bundle Roman Anthony Bobblehead collectible with team store purchase ($18 premium). Target 7,302 fans with high merch affinity. Limited edition creates urgency. Cross-sell with Fenway Park 100th Anniversary collection.

13,773 unsold seats for Sun Jun 14 at Fenway Park. Family Sunday. Launch targeted campaign to 34,433 past attendees. 3-wave progressive discount: 10% → 15% → 20%.

12,402 unsold seats for Tue Jun 16 at Fenway Park. Launch targeted campaign to 31,005 past attendees. 3-wave progressive discount: 10% → 15% → 20%.

10,699 unsold seats for Wed Jun 17 at Fenway Park. Fenway Frank Night. Launch targeted campaign to 26,748 past attendees. 3-wave progressive discount: 10% → 15% → 20%.