Fan Lifetime Value Dashboard
Understand fan economics by segment, optimize acquisition spend, and maximize lifetime value with Winnia Agents
129K
$2,888
$38
76x
53%
Winnia Agent Recommendation
Analysis shows Instagram acquisition cost ($12/fan) with 71x ROI significantly outperforms Radio ($45/fan, 7x ROI). Recommend reallocating 30% of radio budget ($42K) to Instagram, projected to acquire 3,500 additional fans with $2.97M in 5-year LTV. Additionally, Gen Z retention at 35% is a concern — launch student loyalty program to increase to 50%+.
12,500 fans · 68 games/yr
5yr LTV
$8,500
Acq. Cost
$120
LTV:CAC
71x
Retention
Annual
$2,400
28,000 fans · 12 games/yr
5yr LTV
$3,200
Acq. Cost
$35
LTV:CAC
91x
Retention
Annual
$850
3,200 fans · 24 games/yr
5yr LTV
$15,000
Acq. Cost
$280
LTV:CAC
54x
Retention
Annual
$4,800
45,000 fans · 8 games/yr
5yr LTV
$1,800
Acq. Cost
$18
LTV:CAC
100x
Retention
Annual
$420
32,000 fans · 5 games/yr
5yr LTV
$950
Acq. Cost
$12
LTV:CAC
79x
Retention
Annual
$220
8,500 fans · 6 games/yr
5yr LTV
$2,100
Acq. Cost
$45
LTV:CAC
47x
Retention
Annual
$580